Too often companies ignore their customers, the people who pay their salaries. Wonderful opportunities to improve the business or create a raving fans for the business are lost because the company ignores the most important people, their customers. Customers just want to be respected and treated fairly and that is so easy to do so why do companies blow it so often?
United Airlines is a great example of a company mistreating a customer to avoid dealing with a problem. When they refused to compensate a passenger whose guitar was broken by baggage handlers the passenger created a video about the incident and posted it on youtube. The story went viral putting a negative view of UA in front of tens of millions of people.
Find out more here...
This persons use of social media has become a worldwide sensation and has led to the US government creating legislation to protect airline rights.
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Tuesday, 8 December 2009
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